Privacy Policy

1. Information We Collect

We collect both personal and non-personal information to help us deliver effective, high-quality digital services.

Information You Provide

• When you inquire about or purchase SEO, marketing, or web services
• When you complete intake forms, audits, or project briefs
• When you make payments or access client materials

Examples include:

• Name, business name, and general contact details
• Payment information (processed securely through third-party providers)
• Project data, goals, analytics access, and other materials you provide

Information Collected Automatically

We may collect non-personal data such as:

• Browser type, device, and operating system
• Website usage patterns, pages visited, and time spent on site
• Cookies and analytics data to improve website performance and usability

2. How We Use Information

Your information is used to:

• Deliver SEO, digital strategy, and web services
• Communicate about projects, updates, and deliverables
• Manage secure access to client reports, analytics, and creative assets
• Improve our website, workflows, and service quality
• Analyze engagement trends to refine the SearchSerpa experience
• Maintain secure and reliable operations

We do not sell or rent your personal information.

3. Use of Project Data

All materials and information shared with SearchSerpa as part of a project are treated as confidential.

• Confidentiality: Data, content, and communications provided by clients are used only to fulfill the agreed scope of work.
• Storage: Project data is securely managed through Bloom.io, our primary client and project portal. Bloom.io serves as a central hub for communication, reporting, and project tracking.

  Supporting documentation and internal records may also be stored in Notion, used as an auxiliary data workspace connected to our systems for organization and workflow management.

• Access: Only authorized SearchSerpa team members directly involved in your project have access to related information or assets.
• Automation: Limited data may pass through Zapier or n8n.com to automate workflows such as notifications, report delivery, or task management. These automations do not analyze or share client content.
• Anonymized Use: Aggregated, de-identified project data (such as campaign statistics or performance summaries) may be used internally for performance review, training, or educational purposes — never in a way that identifies clients.

We uphold strict confidentiality standards to ensure that all client and project information remains private, secure, and used only for its intended purpose.

4. Data Protection

We implement administrative, technical, and physical safeguards to protect your information. This includes SSL encryption, secure hosting, and limited access based on team roles.

While no digital system can be guaranteed completely secure, we take ongoing steps to minimize risk and maintain strong data security practices.

5. Cookies and Analytics

Cookies and analytics tools help us understand how visitors use our website and improve the browsing experience. They may be used to:

• Remember preferences and enhance navigation
• Track anonymous traffic data and site performance metrics

You can disable cookies in your browser settings, though some features of the site may not function as intended.

6. Third-Party Services

We collaborate with trusted third-party providers to support our operations and maintain a seamless client experience:

• Stripe — for secure payment processing
• Bloom.io — for client communication, reporting, and project management
• Notion — for internal organization, documentation, and workflow management
• Zapier — for automation and integration between systems
• n8n.com — for workflow automation and secure data routing
• Google Services (Google Drive, Google Analytics, Google Search Console, Google Meet, Google Contacts, Gmail) — for reporting, analytics access, file storage, and client communication

Each provider maintains its own privacy policy and adheres to recognized data protection and compliance standards.

7. Data Retention

We retain client and project information only as long as necessary to provide services, fulfill legal obligations, or improve our workflows. Completed project data may be archived securely for recordkeeping or internal reference unless removal is requested.

8. Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised effective date.